How you'll be making a difference

All the items in our store represent urgently-needed products and service. Every purchase helps us provide Londoners facing homelessness this winter with the support they deserve. From Winter clothing to support Londoners coming off the streets, to essentials such as toiletries, toothbrushes and electricity and gas top ups. 

Your purchase (and any Gift Aid contribution) will be used to fund the distribution of the product or service you buy. If a lot of people buy the same item and we have an urgent shortfall in other items, we will seek to even things up to provide the full range of vital services needed to support Londoners facing homelessness. This means that in some cases, some of your donation could be used for a different item or service. Whatever happens, we promise that 100% of your purchase will be used to fund support Londoners out of homelessness, for good. 

Simon's Story

When Simon was 21, he was forced out of his family home. With nowhere to go and his mental health at an all-time low, he had no option but to sleep on our city’s streets. 

We provided Simon with a safe and secure place to live, set world records and turn his passion for sport into a career.  

'I felt so lost when I arrived and my head was not in a good place. Having a job was the last thing on my mind but look at me now!'

Fund winter essentials for Londoners like Simon